Hi, I'm John G
As a digital marketing and communications leader in the video game industry, I build campaigns that connect games with the people who will love them. I specialize in shaping clear, compelling narratives for complex products and bringing them to life across global audiences.
I work closely with studio leadership, creative teams, and partners to align strategy with business goals, turning ideas into measurable growth. I focus on creating efficient workflows, engaged communities, and marketing that feels as authentic as the games behind it.
If you're looking to elevate your brand and tell better stories, let’s connect.
Content
Manager
Oversee production of streams, trailers, developer diaries, on-air discussions, and presentations for licensors.
Digital
Creative
Craft engaging content to showcase games and products for investors, pitches, milestone deliverables, and other high-priority needs.
Team
Coordinator
Foster effective communication across departments to align production and marketing efforts with investor objectives
Workflow
Director
Streamline project efficiency by setting milestone objectives, leading pre-mortems for strategic planning, and managing asset libraries.
Career Journey
Personal Bio
My journey in game development began in 2010 at Warner Bros., where I quickly climbed the ranks from Screenshot Artist to Associate Audio Designer. During this time, I honed my skills working on AAA titles like The Lord of the Rings Online®, Dungeons and Dragons Online®, and DC Comics Infinite Crisis.
A year-long adventure in New Zealand in 2014 ignited my passion for nature and wildlife, which I later channeled into creating compelling environmental content in Seattle. This unique blend of game development expertise and a love for the natural world has consistently informed my creative approach.
In 2019, I joined Bit Fry Game Studios as Senior Marketing Producer, where I played a key role in launching the Ultimate Rivals™ series on Apple Arcade and Steam. Our two titles The Rink™ and The Court™ both included the involvment of international sports superstars and multi-million dollar IPs.
A few years later in 2022, I became Marketing Lead at Giant Squid, the studio behind award-winning titles like ABZÛ, The Pathless, and our latest release Sword of the Sea. There I made genuine connections with players, expanded awareness around our games, and built hype for our upcoming projects in family-friendly spaces.
My decade-long experience in the industry has equipped me with a diverse skill set, from audio/video design to marketing production to campaign management. I'm passionate about crafting immersive experiences and building vibrant communities around them. Whether I'm working on console ports or gearing up for the next big project, I always find time to appreciate the little things - like listening to the birds.
Product Launches
