The Primer Wireframe UI Kit

Part of Finsweet's new Client-first wireframe kit series

About John

Hi, I'm John Gilbert

As a Digital Production Expert, I specialize in creating impactful content and managing global marketing campaigns for leading video game companies. I excel in collaborating with C-level executives to align innovative digital strategies with business objectives, ensuring that complex products resonate with target audiences. Recognized for my dynamic communication skills and leadership, I thrive on fostering collaboration and driving efficiency within teams, consistently identifying growth opportunities that exceed marketing goals. Let's connect and explore how we can elevate your brand's digital presence together.

Creative Marketing Content ▪ Video Production ▪ Photography ▪ Graphic Design ▪ Sound Design ▪ Digital Marketing Strategy

How I Bring You Success

Content
Manager

Oversee production of streams, trailers, developer diaries, on-air discussions, and presentations for licensors.

Digital
Creative

Craft engaging content to showcase games and products for investors, pitches, milestone deliverables, and other high-priority needs.

Team
Coordinator

Foster effective communication across departments to align production and marketing efforts with investor objectives

Workflow
Director

Streamline project efficiency by setting milestone objectives, leading pre-mortems for strategic planning, and managing asset libraries.

Career Journey

Personal Bio

My journey in game development began in 2010 at Warner Bros., where I quickly climbed the ranks from Screenshot Artist to Associate Audio Designer. During this time, I honed my skills working on AAA titles like The Lord of the Rings Online®, Dungeons and Dragons Online®, and DC Comics Infinite Crisis.

A year-long adventure in New Zealand in 2014 ignited my passion for nature and wildlife, which I later channeled into creating compelling environmental content in Seattle. This unique blend of game development expertise and a love for the natural world has consistently informed my creative approach.

In 2019, I joined Bit Fry Game Studios as Senior Marketing Producer, where I played a key role in launching the Ultimate Rivals™ series on Apple Arcade and Steam.

Currently, I'm leading creative marketing campaigns at Giant Squid, the studio behind award-winning titles like ABZÛ, The Pathless, and our latest release Sword of the Sea.

My decade-long experience in the industry has equipped me with a diverse skill set, from audio design to marketing production. I'm passionate about crafting immersive gaming experiences and building vibrant communities around them. Whether I'm working on console ports or gearing up for the next big project, I always find time to appreciate the little things - like listening to the birds.

Product Launches

2025
Sword of the Sea
2023
The Pathless
2021
Ultimate Rivals™: The Court
2019
Ultimate Rivals™: The Rink
2013
The Lord of the Rings Online™: Helm’s Deep™
2013
Dungeons & Dragons Online®: The Shadowfell Conspiracy™
2012
Chivalry: Medieval Warfare™
2012
The Lord of the Rings Online™: Riders of Rohan™
2012
Dungeons & Dragons Online®: Menace of the Underdark™
2011
The Lord of the Rings Online™: Rise of Isengard™
2010
The Lord of the Rings Online™: Free-to-Play

Creative Showcase

Video Game Trailers: Discover my award-winning trailers that captivate audiences worldwide.
Published Photography: View screenshots featured in international print and digital media.
Sound Design: Experience innovative audio work that enhances user engagement.
Wildlife Photography: See how I refine my skills and creativity in my personal projects.

Game Trailers
Screenshots
Screenshots
Photography
Photography
Digital Art
Digital Art
Sound Design
Sound Design
Social Media Content
Social Media Content